Whether it’s CRM software used to track sales, ERP software for streamlining production, email software for tracking communication, advertising software used for marketing (Meta ads, LinkedIn ads, Google ads, Bing ads, etc.), or other third-party apps for streamlining business operations—organizations have customer data dispersed across a myriad of platforms. According to Statista, the total amount […]
Every business generates, collects, and merges big volumes of data to learn about its customers. But, this collected data is raw and does not offer any insights owing to the irrelevant entries and inaccuracies. Customer data with inconsistent information can have a negative impact on your marketing efforts. This is why data validation services are […]
There’s a sheer volume of data available today. While it’s comforting to know there’s a plethora of readily obtainable knowledge, the sheer volume of it creates a major challenge. The more information available, the longer it may take to find the useful insights needed. So, here arises the need for an efficient data mining […]
As data fuels, almost all business processes, decisions, and actions, organizations across industries and domains generate, collect, and process huge quantities of it to learn about their customers. However, the raw data collected isn’t helpful for companies as it does not provide any insights, mainly because of errors and irrelevant entries—relying on inaccurate information can […]
Ever wondered why you see an ad that is relevant to you—for example, your favorite beverage shop launching an exciting offer on your go-to-drink, or different brands offering exciting discounts on your favorite sneakers? All such scenarios are made possible through strategic market research. Access to valuable information about its target market and customers is […]
Did you know that there are 4.7 billion global active users on social media with a global social media penetration rate being 58.4%? (As sourced from Statista) With more than half of the world’s population using one or more social media applications and platforms every day, organizations, regardless of their industries or verticals have noticed […]
A lot of business-critical data is present in various formats including invoices, vouchers, handwritten files, insurance claims, PDFs, images, and other important documents. As it is inevitable for organizations, this information has to be collected, verified, stored, as well as updated continuously. In other words, those firms that have a better grip over their important […]
Data is continuously generated every minute, whether the internet is used to order food, make transactions, or research a topic. The increased usage of social media, online shopping, and streaming services has swelled the amount of data present. According to Statista reports, the total amount of data copied, captured, created, and consumed worldwide already reached […]
A lot of business-critical data is present in different formats. All of this must be converted into a single easy-to-use format that facilitates seamless data access/retrieval; thus, creating a need for the XML conversion process. One question that bothers many companies is whether to perform such ancillary tasks in-house or opt for XML conversion services—this […]
The application of digital videos, images, Machine Learning algorithms, and Deep Learning models make it possible to train computers to interpret as well as understand the visual world in ways humans do—this is where image annotation steps in. Image Annotation in Machine Learning Computers do not have an intelligence of their own. Just like a […]
Data is continuously flowing—whether targeting marketing campaigns, tracking data from advertising, prospecting sales, or communicating with customers. According to a recent forecast, the total amount of data created, captured, copied, and consumed globally reached 64.2 zettabytes in 2020 and is further projected to grow to more than 180 zettabytes by 2025. Globally, more data is […]
