Big Data

Big Data & Marketing: Value, Problems, and Solutions

The amount of consumer data that’s readily available nowadays is enormous. Turning this into large-scale analytics, or big data as it has become known, has endless business benefits. Our expert in the field, author Alex Lysak, believes it’s time for entrepreneurs to learn how to implement it into their business models. Improper use or focus in the wrong areas can lead to significant problems with big data analytics. 

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