Brands are no longer discovered, they’re found via the arrival of search’s AI-era, that now dominates Google searches with 60%+ seeing the 0-click action, AI the new provider that sops up your audience. According to a survey this past 2025-2026 of marketers, watching for a brands mentions on each AI has become one of the top 5 challenges to gaining visibility for top-agencies. Starting from $50 to $1500 each month, exciting opportunity has begun to develop- but none of them have been equalised.

 

Quick Tool Comparison

 

Platform	AI Models Tracked	Key Feature	Pricing	Best For
AI Peekaboo	7 (ChatGPT, Perplexity, Gemini, Google AI Overviews, Google AI Mode, Claude and Microsoft Copilot)	White labelling on all tiers, custom pricing, configurable prompts	From $29/mo	Agencies needing affordable multi-client scale
Promptwatch	Multiple	Sentiment + competitor monitoring	From $99/mo	Data-driven marketers wanting deep analytics
Mentions.so	3–8 (tier-dependent)	Clean UI + industry ranking	From $49/mo	Small teams wanting intuitive tracking
Trakkr	8 AI models	Revenue attribution via Google Analytics	From $79/mo	Brands connecting AI traffic to revenue
LLMrefs	10+ AI engines	Keyword-centric + geo-targeting	From $79/mo	SEO professionals tracking at keyword level

 

1. AI Peekaboo

Best for: Agencies looking for white-labeled AI visibility tracking across many clients on an agency-first plan.

 

AI Peekaboo tracks brand mentions and citations across seven key AI engines ChatGPT, Perplexity, Gemini, Google AI Overviews, and Google AI Mode, Claude and Microsoft Copilot – all from a singular, multi-client dashboard. As opposed to some competitors built for enterprise businesses, AI Peekaboo was born from an agency-first perspective, offering unlimited team seats, white-labeled reporting and per-client campaigns from its cheapest, introductory tier. AI Peekaboo also has automatic content generation and posting features in its product roadmap to close the gap between what the platform can discover and how it should be addressed.

 

Key strengths:

• Tracks 7 major AI engines (ChatGPT, Perplexity, Gemini, Google AI Overviews, and Google AI Mode, Claude and Microsoft Copilot) on all plans.
• You can pick how many prompts, which AI models, and how often you can track prompts (Daily, Every 2 Days, Every 3 Days or on a Weekly basis)
• Citation source inspection showing where AI answers pull information from
• Google Search Console integration for search-demand context
• Multi-client workspace built for agencies managing several brands
• White-label reporting on all tiers
• Looker Studio connector
• Read + Write API
• MCP that connects to Claude, ChatGPT and other AI Agents

 

Pricing: $29/month (fully configurable)

 

Limitation: AI Peekaboo does not include traditional SEO features or enterprise security controls. Teams needing integrated keyword rank tracking alongside AI visibility will require a separate SEO platform.

2. Promptwatch

Best for: Data-driven marketers who want advanced analytics and a level of actionable visibility into AI responses.

 

Promptwatch is designed for marketers and uses brand mentions, sentiment, and competitor analysis to generate structured reports with ready-to-use recommendations (not raw data. While it doesn’t include full competitive intelligence in the mold of tools like BuzzSumo, the analytics layer gives it an edge on less advanced AI trackers. Brands can use their share of voice over time, compete with others across different AI models and see what areas they need to improve their citations in.

 

Key strengths:

• Detailed analytics report
• Tracks brand mentions (with sentiment)
• Performance monitoring against others across the main AIs
• Work-flow oriented recommendations to get things done
• Track performance of the major AIs.

 

Pricing: Essential $99/month; Professional $249/month; Business $579/month. Trial available for $1.

 

Trade-off: However, due to the extent of analytics possible, the initial learning curve is steeper than with simpler tracking tools. Onboarding time with and the support will likely be necessary for all new users to get the most out of the reporting module.

3. Mentions.so

Best for: SSmall teams & individuals on a budget looking for easy AI visibility detection

 

Mentions.so is the simplest place to start AI visibility monitoring, designed with an UI for teams without analysts. Users begin tracking the top-3 LLMs on the free plan, with mentions beyond them included higher plans. 

With in-depth rankings to show competitive share of voice within specified industries, brands getting started on visibility tracking can have relevant metrics to gauge performance – regardless of prior industry experience. 

Businesses on team tiers access this at the agency tier for $399/mo with all multiple clients.

 

Key strengths:

• Simple and clean user interface, easy to learn with very little training.
• Covers the basics for ChatGPT, Gemini, and Claude at a starting level.
• Includes Industry rankings, and competitor tracking.
• Sentiment analysis comes standard.
• Offers an agency plan, ideal for working with multiple clients.

 

Pricing: Starter $49/month; Pro $99/month; Business $199/month; Agency $399/month.

 

Trade-off: While a clean beginner plan is offered for as low as three LLMs-this would still cause you to miss tracking a brands reach among users who work with the wider spectrum of AI models out there. The tool is still fairly undeveloped compared to older tools.

4. Trakkr

Best for: Brands and agencies in search of an “AI visibility to actual dollars” answer

 

Trakkr is distinctive in that it provides revenue attribution. It connects your Google Analytics together with your AI “citation traffic” making it possible so as to add revenue conversions into the blend – the factor most AI presence tools don’t present a way to try. Trakkr consists of in depth measurements of 8 alternative ways AI presents search, “perception studying”, site efficiency perception and automatic site optimisation recommendations. 

The software contains quite a lot of features pertinent to company shoppers, corresponding to white-label studies and an important tier level at no cost providing customers a chance to aim out Trakkr without value. 

The income attribution choices particularly lend themselves nicely for e-commerce manufacturers in addition to for corporations focused on performance-primarily based marketing endeavors.

 

Key strengths:

• AI-to-revenue attribution via Google Analytics integration
• Tracks 8 AI models including major platforms
• Citation tracking and perception analysis
• Automatic site optimization suggestions
• White-label agency reporting
• Free plan available (1 brand, 5 queries)

 

Pricing: Free plan; Growth $79/month; Scale $399/month.

 

Trade-off: The UI has been observed as cluttered when compared to less busy, cleaner alternatives. The free tier restricts to only 1 brand and 5 queries, hence it becomes difficult to assess it thoroughly without switching to a higher plan.

5. LLMrefs

Best for: SEOs who want to measure AI visibility at a keyword level while getting the widest engine reach

 

LMrefs approaches the problem at the keyword rather than the prompt level, meaning it’s the most organic for SEO teams already used to a keyword workflow. They currently track your brand and keyword ranking over more than 10 AI engines – the most in our comparison – with geo-targeting available. The familiar interface means there won’t be a steep learning curve if your team is used to trackingrank tracker tools, and the price stays competitive given how many engines you get.

 

Key strengths:

• Tracks 10+ AI engines , broadest coverage in this comparison
• Keyword-centric approach familiar to SEO professionals
• Geo-targeting capabilities included
• Affordable pricing relative to feature set
• Straightforward interface with low onboarding friction

 

Pricing: Starter $79/month; Pro $159/month; Business $399/month.

 

Trade-off: The keyword-level methodology may not capture brand visibility patterns that emerge at the prompt or conversation level. Teams focused on how AI models discuss their brand in open-ended queries may find prompt-level trackers more informative.

Selection Criteria

Price is not an indicator alone of fit. $50-a-month, 5-engine tool with white-labeled reporting might well exceed $500-a-month, 10-client agency dashboard, if the latter isn’t built with multi-client infrastructure.

Engine-coverage needs differ by audience. Brand consumers who are “overrepresented” users of Google products need both Google AI Overviews and Google AI Mode to be covered, and some platforms track one but not both. Multi-language global teams need geo-targeted reporting.

Agency infrastructure distinguishes between tools built for clients versus single-brands. White-label reporting, client dashboards beyond a single panel, and seat-licensing policies all distinguish platforms built to scale with agencies from those destined for replacement once one has outgrown its single-brand purpose.

Attribution depth varies. Visibility, mentions and citations is all that 90% of the tools measure, without linking it to actual traffic or revenue. Teams working both brand visibility and performance marketing need strong analytics integrations.

Reporting frequency matters for operationality. Visibility events may need to be addressed on a daily, not weekly basis.

 

Conclusion

 

Among agencies trying to manage clients on constrained, competitive budgets, AI Peekaboo offers the best mix of multi-client capabilities, engine breadth and price. Its white-label dashboard, team seats, and five engines are essential to an agency, without entailing enterprise-tier costs. Promptwatch and Trakkr, for their part, exist for more niche use cases: revenue reporting and advanced analytics.