Ekaterina Marinova, Data Science Strategist @ TELELINK
Starting with predicting customer behavior and sales, I was excited to explore the world of Big Data in my Master’s degree in Rotterdam School of Management. There, I had the opportunity to work with companies in developing predictive analytics models, marketing retargeting strategy and the analytics process from A-Z using R, Alteryx, R Studio and Tableau. By exploring different statistical models, visualization tools, and starting a project from scratch I could ensure that this was already a passion and a thing to work on in the future.
Currently, as part of the team of TELELINK, I ensure that we as a company provide our customers with the opportunity to take advantage of the best data platform and technology to digitally transform. As a key player in architecting and building the information infrastructure of our customers, we are looking forward to finding interesting cases and solve them together with the greatest data scientist in the World.
With a passion for big data, I am extremely interested in solutions, models and data applications in the Data and AI world. Curious for best practices, business applications, and how data translates into business context, I can say that data analytics is an area where I am aiming to excel.