In general, the sales teams devote much time to prospect data gathering, campaigning, following up on leads, and creating records manually in the CRM systems. All these tasks can consume valuable time that the sales personnel could use to influence better prospects. Hence, sales-driven organizations should invest in bot development using RPA platforms like Blue Prism. With automated bots, sales professionals and teams can become more productive and contribute to business growth. 

However, sales automation bot development using the Blue Prism platform is not an easy endeavor for organizations. Though the Blue Prism RPA platform offers digital workers for plug-and-play automation, automating complex sales workflows requires expert assistance. That’s why businesses should consider hiring skilled Blue Prism developers for sales bots development. These developers can effectively understand the niche functionalities of an organization’s sales department and accordingly build and launch bots faster.  

Significance of Creating Sales Automation Bots with Blue Prism Developers 

Sales teams in organizations are under constant pressure to bring in new customers/clients virtually. Also, the ongoing digitization trend is pushing sales teams to modernize their processes using advanced technologies. To fulfill both these needs efficiently, modern sales teams should consider hiring dedicated Blue Prism developers from a recognized outsourcing company. With these developers, creating and deploying self-service automation bots for a range of sales processes becomes easier. The digital self-service bots enable sales teams to overcome time-intensive manual processes and engage customers virtually at ease. 

Let’s look at how Blue Prism RPA developers approach sales bot development: 

• Before stepping into bot development, Blue Prism developers perform process mining and discovery procedures on an organization’s sales processes to find the right candidate for automation. By building bots for highly tedious sales processes, the developers help businesses save time and money at large. 
• Developers also embed intelligent algorithms within the sales bots, so that teams can provide smart product suggestions for customers, respond to frequently asked questions, and process payments automatically. 
• Developers integrate the Blue Prism-powered sales bots into an organization’s website, CRM systems, and messaging applications. This enables sales teams to record data about their customers’ preferences and activities and offer tailored services. 

4 Types of Sales Automation Bots Developed by Blue Prism Developers 

1. Sales Chatbots

Sales chatbots are automated software programs that help sales teams engage with their end-users round-the-clock and assist in the sales process. Blue Prism developers use Machine Learning/Natural Language Processing algorithms and pre-written automation scripts to build sales chatbots. Such bots can simulate human-like conversations, resolve user queries, deliver product information, and even guide customers through the sales funnel. By developing and deploying sales chatbots, Blue Prism experts enable sales teams to maintain steady communication, nurture prospects, and augment customer engagement. 

2. Email Automation Bots

For sales teams, staying connected with their prospects and customers through email is crucial. By collaborating with dedicated Blue Prism development teams, organizations can build email automation bots with specific rules/logic and integrate them with their sales teams’ email accounts. With email automation bots, sales teams can send automated and personalized emails from their accounts to the desired target audience. These bots help sales professionals to segment email client lists based on past purchases, behavior, and demographics, thereby enabling more focused and personalized communication. 

Moreover, Blue Prism developers incorporate analytics functionalities within email automation bots. This enables sales managers and stakeholders to easily assess email campaign performance metrics like click-through rates, open email rates, and conversions. 

3. CRM Automation Bots

With CRM bot development, Blue Prism developers automate the record creation process for sales teams. These bots enable sales professionals to easily extract user data from contact forms in websites or emails and create new records in their active CRM system. This eliminates the need for sales executives to perform manual data entry. The CRM bot can automatically label and segment the new records for easy reporting and management. 

In addition, Blue Prism developers design and incorporate lead-scoring models within the CRM bots. This enables bots to identify and score qualified leads based on predefined parameters like engagement level, page tracking, and demographics. Sales teams can use this score to identify prospective leads for follow-ups and convert them into customers seamlessly. 

4. Reporting Bots

All the efforts of sales teams will be wasted when they don’t have reporting solutions to measure performance in real time. Blue Prism experts can build reporting bots that automatically capture sales data from a range of sources. Once the data is captured, the bot transfers it to the CRM system, where the performance evaluations on a yearly, weekly, or monthly basis are executed automatically. Consequently, the bot generates a report with comparison diagrams and charts on sales performance and emails it to stakeholders. 

Manually creating sales performance reports is often a time-intensive task, especially when sales managers need to update them regularly. Whereas, with the Blue Prism-powered reporting bots, sales managers can easily perform analyses on sales performance and share the reports with stakeholders effortlessly. Automating sales performance report generation also helps organizations find new market opportunities and apply the best strategies to improve sales. 

Benefits of Creating Sales Automation Bots with Blue Prism Developers 

1. Scalability and Versatility

Sales requirements and operations oscillate frequently due to periodic trends, market conditions, and business growth. Hence, Blue Prism developers create sales automation bots with scalability in mind. The sales bots built by Blue Prism developers can be easily scaled down/up based on demand. This ensures that automated sales processes remain efficient regardless of varying business or market conditions. Additionally, the versatility of sales automation bots enables developers to integrate them with a range of in-house systems and applications, thereby forming a unified sales environment. 

2. Greater Accuracy 

Manual management of sales activities often results in errors, which can hinder business growth. Blue Prism developers can program the sales automation bots to execute tasks with greater accuracy and minimize the risk of errors. For instance, while designing lead qualification and data entry bots, Blue Prism experts apply robust data validation techniques and make sure that data is precisely captured and processed. 

3. Compliance/Risk Management

Adhering to security and risk management standards is crucial for sales teams entering the automation domain. A skilled RPA Blue Prism developer can design sales automation bots with greater compliance to security standards and make sure that all sales processes are automated in line with regulatory conditions. 

4. Improved Productivity

One of the major advantages of developing sales automation bots with Blue Prism is the productivity boost. Sales processes usually involve time-intensive and tedious tasks like lead scoring, follow-ups, and report generation. By building and deploying Blue Prism bots for all these processes, sales teams can save more time and focus on growth activities. 

Wrapping Up 

Developing automation bots for sales with Blue Prism RPA requires the expertise of skilled developers. These developers can accelerate the bot creation and deployment process and help sales teams achieve faster digitization in a minimal duration. Also, the use of sales automation bots enables teams to personalize their engagement efforts and turn more leads into valid customers.