The power of data enrichment: Enhancing quality and eradicating errors for unmatched results
Every passing day, 2.5 quintillion bytes of data are generated. A majority of this is not useful; in fact, some of them can be detrimental to organizations, unless they are enriched and cleansed. Raw, unenriched data—that are incomplete, outdated, or inaccurate—can lead to faulty insights, missed opportunities, wasted marketing budget, and/or reduced customer satisfaction leading […]