Big Data

360DigiTMG – Data Science course in Uppal

Data Analytics is the hot cake in the market; it has a huge amount of progressing opportunities. Companies are in a race to hire data analysts. To become a good data analyst the students should take proper data analytics course from well known institutions.

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360DigiTMG – Data Science course in Uppal

Introduction

Data analytics can be defined as the analysis of huge and raw data in order to extract useful and important insights that can help a business organization to gain a competitive edge over the other organizations. In this article I will discuss about a few ways in which data analytics can help a business to prosper. 

Get more information by clicking here 360DigiTMG – Data Science course in Uppal

Customer Behavior and Data Analytics

Small business organizations believe that personalization and intimacy helps them to improve the customer relationship and this intimacy and personalization cannot be replicated by the big business organizations. In the present day the big business organizations are able to replicate that personalization and intimacy with the help of data analytics; it is used to artificially create customization and intimacy. The main focus of data analytics is especially in customer behavior. Data analytics helps a business organization to understand the purchasing pattern of the customers and use that knowledge to exploit more and increase the sale of the organization. Data analytics records the information like timing of shopping, age, suburb and payment method of the customers, with the help of this information a business organization can properly formulate their marketing strategies according to the needs and demands of the customers. 

Customer Complaints

A huge amount of important and useful information can be gathered from the customer complaints. Data analytics have provided the ways to mine the sentiment of the customers by analysis, methodically categorizing the content from the customer feedback and complaints. By analyzing the customer complaints the recurring mistakes and failures can be identified by the business organizations and they can work on those failures to create a solution. There is a challenge in extracting useful insights from customer complaints, as these complaints do not come in numbers formatted in rows and columns. These complaints are filed by different people from different regions and there are many types of information that is conveyed through these complaints. So a person should properly analyze those complaints before extracting information from it.

Priorities Actionable Information 

In any data analytics project, it is important for a person to be open minded and flexible, but at the same point that a person should have a proper strategy to guide and he or she should be totally focused while trying to achieve the objectives. There are huge amount of databases in a business, these databases contain answers to complicated business problems. Data analytics helps to analyze those answers from the databases easily. 

Should know the right Place to draw the Line 

Data analytics helps a business organization to understand the needs of the customer and also to target the customers. There are ethical and reputational factors that an organization should reconsider before strategizing according to the gathered information. E.g. a company used the information gathered from data analytics by sending “we have got your size” to the customers. This plan, as well as the phrase backfired as the customers thought that their body size was captured and recorded in the database of the company hence it was a breach of privacy. 

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Data Analytics is the hot cake in the market; it has a huge amount of progressing opportunities. Companies are in a race to hire data analysts. To become a good data analyst the students should take proper data analytics course from well known institutions.

Get more information by clicking here 360DigiTMG – Data Science course in Uppal

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