Big Data

360DigiTMG – Data Science course in Thoraipakkam

It is widely known that customers are more prone to switch brands because of a poor experience. If you want to retain your existing customers, you need to provide exceptional services.

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360DigiTMG – Data Science course in Thoraipakkam

Introduction

It is widely known that customers are more prone to switch brands because of a poor experience. If you want to retain your existing customers, you need to provide exceptional services.

This can be accomplished by using data analytics. The more data you have about your customer the better it is for your company. More data means better services for the customer. Here we will see the top five benefits of data analytics to business:

  1. Anticipating Needs

When customers are sharing data with you they want exceptional services. You need to provide them with a seamless performance. You can use the customer’s data to understand their needs. Many times customers’ needs change because of changing demographics or trends. Data analytics can help you to prepare for these changes. By understanding customer needs you will be able to establish a long-lasting relationship with the customer.

  1. Delivering relevant products to the end-user

By collecting user data and using it in data analytics you can beat the competition. It is not uncommon for big companies to be shattered into pieces because they were unable to withstand change. Data analytics can help you to predict change. It can use predictive analysis to help you understand the changing trends. It can help you to anticipate the demands of the market so that you can deliver products, even before the customer makes a request.

  1. Personalization of services

The most effective way to earn customer satisfaction is to provide them with personalized service. If you can understand the specific needs of a customer then there is nothing that can beat you. You can use data analytics to understand specific needs. You can use chatbots to engage the customer in real-time. Disney once created a chatbot to engage children for its upcoming movie. It was a great hit.

  1. Optimizing operational efficiency

You can use data analytics to design and control the process. This can optimize and increase efficiency. You can reach closer to customer satisfaction. You can use advanced analytics tools to improve operations, efficiency and productivity. You can optimize your workforce as per the changing needs and demands. Analytics can help you in achieving all the company goals. 

  1. Managing risks and frauds

Fraud analysis is one of the oldest application of data analytics. Banks use data analytics to predict the capabilities of a person to settle a loan. It is also used by credit companies to assign a credit rating to its customers. A good credit rating means the person is capable of settling his or her loans. On the other hand, a bad credit rating means he or she will not be able to settle the loans. It is also used in security surveillance and fraud detection.

Data analytics can change your business. It can make the processes smooth for you as well as for the customers. It can be used to build a better customer – employee relationship.

So do you want to ride this change? Are you equipped with all the tools in data analytics? If your answer was no, then enroll in our data analytics course and make yourself future-ready.

For more information click here 360DigiTMG – Data Science course in Thoraipakkam

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