Did you know that there are 4.7 billion global active users on social media with a global social media penetration rate being 58.4%? (As sourced from Statista) With more than half of the world’s population using one or more social media applications and platforms every day, organizations, regardless of their industries or verticals have noticed […]

We often joke that Meta (formerly known as Facebook) can hear us as we go about our day, however, the reality is much different. These social media giants don’t need to listen to learn about our activities, habits, or preferences—it turns out that we’re predictable. One of social media’s greatest rewards for marketers is the […]