Whether it’s CRM software used to track sales, ERP software for streamlining production, email software for tracking communication, advertising software used for marketing (Meta ads, LinkedIn ads, Google ads, Bing ads, etc.), or other third-party apps for streamlining business operations—organizations have customer data dispersed across a myriad of platforms. According to Statista, the total amount […]

Data is continuously flowing—whether targeting marketing campaigns, tracking data from advertising, prospecting sales, or communicating with customers. According to a recent forecast, the total amount of data created, captured, copied, and consumed globally reached 64.2 zettabytes in 2020 and is further projected to grow to more than 180 zettabytes by 2025. Globally, more data is […]