How Is Your Data Safety Linked to Your Marketing Strategy

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The continued use of the internet and mobile devices has forced marketers to evolve with changing consumer preferences. In today’s digital world, customers demand seamless experiences across multiple channels and devices, while marketers demand the same from their teams.

This dynamic environment has made it increasingly difficult for businesses to stay abreast of all the technological shifts that impact their data protection. However, marketing executives cannot afford to be complacent or out of touch with consumer preferences.