The Python language has surpassed all languages, it is the most complete and the one that is easiest for all developers.

Great article, in fact I think they have covered many important points, the truth is very interesting

I agree with the previous comment, it is something quite complex to explain in simple words, but basically it is that with big data you can analyze huge data, mostly this data is usually customer and user data, which you can know what is what are you looking for, analyze their behavior and more, I recommend that you look for more information on Google so that you understand it much better

Excellent article and I complement the article by sharing the best tools
https://blog.ehcgroup.io/2019/04/29/15/18/28/5144/las-10-herramientas-hacking-de-fuerza-bruta-mas-populares/delitos-informaticos/ehacking/
that you can use for this type of work

Not to mention if you have a wholesale business, with much more reason you should constantly do data analysis to avoid future problems.