Business problem

The FMCG Consumer Packaged Goods Analytics case is about price optimization and promotional effectiveness. The goal is to analyze the impact of price reduction and promotions on volume of sales by also taking into account competitor’s prices.


We will provide 3 years of weekly data, volume of sales, price of our product, prices of main competitors and promotion calendar.


Identify the volume uplift drivers, measure the promotional effectiveness and measure the cannibalization effect from main competitors. Produce insights and present them in a meaningful way that will help a potential customer make decisions on price strategy or future promotions.

Case video