Antelope SAP

Posted 2 CommentsPosted in Team solutions

The current paper examines the factors that influence the increase of the
sales volume of a retailer. The aim of the study is to create an accurate model with high explanatory
power which accounts for the promotional and competitor effects on the quantity sold as well
as to identify the main volume uplift drivers. That information could be useful when designing
marketing strategies in order to gain a competitive advantage over the other market players.