The new technology of AI (artificial intelligence) has emerged in recent years as an important technical advancement and is currently having an impact on how mobile applications are created in Egypt. This impact will continue into the future as AI continues to grow and evolve.
The rapid increase in the use of smartphones in Egypt and the rise in the general population’s familiarity with digital products have created significant changes for mobile application development within Egypt and changed the industry as a whole. There are now nearly 93 million individuals living in Egypt and nearly all have access to a smartphone; this gives Egypt a unique opportunity to become a leading hub in mobile application development and the Egyptian government is implementing initiatives to assist in the development of mobile applications.
- Personalization Through AI Technology
Some ways AI currently provides new opportunities for developers within the Egyptian mobile application development sector are:
- Through AI technology, mobile application developers in Egypt are providing users with a more personalized user experience than ever before.
- The development of mobile apps that utilize (ML) algorithms for analysis of user behavior and the ability to recommend products and services from multiple industries (such as Health Care, E Commerce, Entertainment, and Financial Technology) based on a user’s history of previous purchases and interactions with mobile apps.
- New examples of increased engagement and retention of application users have been driven by:
- App personalization through push notifications
- Product and service recommendations
- Dynamically changing app content based on user behavior
- Offering each user’s unique journey through the app
- Customising their interface through a series of events along the user’s journey
- Enhancing Mobile App Development Efficiency
AI will allow mobile application development company in Egypt to enhance the efficiency of their mobile app by automating certain aspects of their workflow.
- The use of artificial intelligence technologies can greatly benefit mobile development teams by providing multiple means of process automating, including:
- Mobile app testing
- Bug finding
- UI/UX improvements
- Monitoring and enhancing performance
- By automating processes throughout all stages of mobile app development, teams can:
- Create new innovative concepts/reasons for an app
- Avoid repetitive tasks
- Improve the speed of getting to market
- Increase app reliability from a user perspective
- Strengthening App Security & Fraud Detection
Mobile banking, e-commerce, and digital citizen services have all been growing rapidly in Egypt — making it extremely important for app developers to implement additional layers of security in order to ensure that users have a secure app experience.
Artificial Intelligence security models will allow businesses to use algorithms to:
- Detect abnormal behaviours
- Prevent fraud
- Secure sensitive data related to their end users
By employing new technology based on AI, mobile apps are able to create a safe environment for the customer by employing advanced techniques like:
- Anomaly detection
- Biometric authentication
- Behavioural analytics
- Threat prediction
- Using Artificial Intelligence to Develop Smart Voice and Chat Interfaces
There is significant growth occurring in Arabic Language Technology surrounding Artificial Intelligence, which is offering mobile app companies based out of Egypt the ability to build Chatbots and Voice Assistants that are Intelligent.
- Customers can now receive Automated Customer Support
- Capability to manage thousands of queries at one time
- Provide 24×7 support, thanks to AI initiated voice and chat interfaces
- Enjoy the Mahdi and the Scoter (kept as requested)
Components benefiting the most from voice and chat interactions include:
- Digital Government Services
- Telecommunications
- E-Commerce
- Education
- Banking (Financial) Services
The ability to use voice in finding information enables a greater number of users who are Arabic-speaking than if users were permitted to type in English.
- Empowering Decision-Making Based on Data
Artificial Intelligence enables Developers and Businesses to Utilise Powerful Data Analytics and Produce Actionable Insights.
Deploying Analytics-Dependent Mobile Applications in Egypt (AI) provides:
- Machine Learning driven Real-Time Analytics of Information
- Creation of a robust data-driven decision-making process
Consequently, the data-driven business model helps develop:
- Better product strategies
- Customer Centric Versioning of Applications
- Improved Marketing Strategies
- More Accurate Trend Forecasting
- Speeding Up Innovation Across Key Sectors
AI mobile applications are providing companies with access to new markets and creating opportunities for growth in sectors beyond Financial Services.
Examples:
Fraud Detection
- Credit Scoring
- Customer Profiling
- Smart Investment Tools
Health Care
- Symptom Checks
- Automated Scheduling
- Remote Care
Education
- Creating Customised Learning Paths
- AI Tutor
- Performance Prediction
Travel and Tourism
- Design Custom Travel Itineraries
- Dynamic Pricing
- Customized Recommendations
Retail
- Demand Forecasting
- Automated Customer Service
- Inventory Management
In addition to improving traditional methods, advances in Artificial Intelligence are supporting the development of new business models and digital services.
- Reducing Time and Cost to Develop a Mobile Application
AI development tools provide developers with:
- Automated Code Suggestions
- Prototyping
- Error Testing
So an AI tool can:
- Speed up the development cycle
- Reduce operating costs
- Increase the quality of code
- Decrease downtime
The degree of cost efficiency in the current mobile application development market today enables both startups and large enterprises to compete.
- Supporting Egypt’s Vision for Digital Transformation
As a part of national digital projects, smart city initiatives, technology parks, increased incentives for AI adoption, and continued increase in numbers of AI personnel have helped mobile application developers leverage machine learning and automation to increase applications within Egypt.
Concluding Statement
Artificial Intelligence is paving the way for improving the mobile application development environment in Egypt by providing a higher degree of personalization, increased security, faster development time, and otherwise more intelligent business decisions. AI will continue to develop and become increasingly popularized today; consequently Egypt will soon be an area with the most rapidly changing and advanced mobile application development environment in the region.